Watch real people pick your best idea.
Show 2–4 options. Real people across the U.S. choose one and tell you why on camera. Results in 24–72 hours.
Try your first 5 responses free.
- No bots or AI respondents
- Pay only for answers that pass our quality check
- Money-back guarantee
171 real people. One question.
Watch a real Clap study play out, from the question to the answers.
Which pizza brand would you save?
Hear why, in their words
Three of the 171 answers, unedited. Tap one to hear it.- Saved Domino’s
Listen, we have to save Domino’s. I’d hate to lose it because they have the best cheesy bread and they have very good prices.
- Real answer
…because it’s the most dependable, no matter where I am. I know what I’m getting.
- Saved Pizza Hut
…Pizza Hut is really the one that I would hate to lose because nothing compares to a personal pan pizza.
A real Clap study: 171 people, July–September 2026. Collection is sped up for this replay. Brand names and logos belong to their owners; no affiliation.
From a question to a decision in three steps.
Step 1Share 2–4 options
Ads, packaging, pages, names, prices. Upload them or send a link.
Step 2Real people pick and explain
Each person chooses one, then tells you why on camera in about 30 seconds.
- Step 3
You get the winner and the why
The vote, every video and transcript, the themes, and a clear recommendation.
Test anything people choose between.
For brands deciding what to launch, and agencies proving it to their clients.
Packaging“Which bag would you pick up?”
Social ads“Which ad would stop your scroll?”
Landing pages“Which page makes you want to try it?”
Thumbnails“Which video would you click?”
Product concepts“Which bottle would you buy?”
Pricing and offers“Which plan feels like the better deal?”
Start with 5 free. Pay per study after that.
No subscription. Bigger decision, more people.
- Creative Check
$14925 people
$5.96 per on-camera answer
- Choice + on-camera reason from every person
- Every video with a transcript
- Themes and a recommendation
- Results in 24–72 hours
- Most popularCreative Check+
$24950 people
$4.98 per on-camera answer
- Choice + on-camera reason from every person
- Every video with a transcript
- Themes and a recommendation
- Results in 24–72 hours
- Launch Check
$399100 people
$3.99 per on-camera answer
- Choice + on-camera reason from every person
- Every video with a transcript
- Themes and a recommendation
- Results in 24–72 hours
Every response is checked: face in frame, clear audio, and a real answer to your question. The rest don’t count.
If your study doesn’t help you make the call, we’ll refund it.
Need more than 100 people or a specific audience?
Questions
Who are the people?
Real U.S. adults who play short video challenges on Clap: more than 23,000 people in all 50 states.
Can I target a specific audience?
Yes. Demographic targeting by age, gender and location is available on request. Contact insights@clap.gg.
How do I know the answers are real?
Every answer is recorded live on camera in the browser. There’s no upload button and no text box, so no bots, no AI respondents and no copy-pasted replies. You watch every video yourself.
What if some answers are bad?
You only pay for answers that pass our quality check: face in frame, clear audio, and a real answer to your question. And if the study doesn’t help you make the call, we’ll refund it.
What do I get back?
The vote, every video with a transcript, the reasons people gave most, and a short recommendation, like the pizza study above.
Does this replace A/B testing?
No. It comes first. Narrow your options and learn why people choose, then put the winner into a live test. Why test before you spend →